Finally it’s springtime and the event season has started! In 2017 you will see us at the biggest Road & MTB events of the season. Check out where to find us!
RoadBIKE Festival Mallorca
We started our event season at the RoadBIKE Festival in Mallorca end of march. With our new expo tent in the roadrevolution18 design we had the opportunity to show the visitors our current Road product range.
For the first time we showed our new ERC 1100 DICUT wheels to the public. Furthermore the visitors had the opportunity to benefit of the warm breeze in Mallorca and test our new wheels. Beside the novelty of our #roadrevolution18 campaign we showed further highlight products like the PR 1400 DICUT OXiC & the RRC 65 DICUT wheels. On Saturday night the winners of our “DT Swiss Segment Challenge” got awarded for setting the fastest time uphill on the DT Swiss Strava segment. Virginie & Andi – the fastest woman & man received our complete new cycling kit as winner prize.
E-Bike Festival Dortmund
After the launch of our eMTB specific Hybrid wheels in the beginning of April, E-Bike events will be part of our annual event schedule too. With the E-Bike Festival in Dortmund we had the first presence at an E-Bike Festival and presented our Hybrid lineup for the first time to the public.
Thomas Koep our Event Manager took his time to answer questions of the visitors at our booth. If you’re interested in some more information on our Hybrid wheels you can find some background information here: Mission Hybrid
What’s coming up next?
The following event of the season will be on April 20th at the Sea Otter Festival in Monterey California. Being one of the biggest and most important events of the year we will present our complete product range at the Sea Otter Festival. Besides our roadrevolution18 campaign and it’s highlights products we will present our Hybrid line-up as well as the highlights of our MTB product range with the SPLINE ONE wheels. Next to the expo of our wheels we will furthermore be present with our service booth to take care of any wheel & suspension issues during the week. So feel free to join us at our booth for a chat!
The European event season will continue with the legendary BIKE festival in Riva del Garda starting on April 28th and the Solothurn Bike Days – close to our headquarter in Biel – on May 5th. If you fancy to meet & greet some of our MTB athletes come by our booth at the world cup in Lenzerheide in July – another highlight of our 2017 event calender.
For more information and a complete overview of our event schedule 2017, check out our event calender.